Recycling News Channel | OrganicStream.org
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Recycling News Channel | OrganicStream.org
The Organic Stream insights on the latest happenings in the recycling sphere
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Robin Nagle: What I discovered in New York City trash - YouTube

New York City residents produce 11,000 tons of garbage every day. Every day! This astonishing statistic is just one of the reasons Robin Nagle started a rese...
The Organic Stream's insight:

Thoughtful viewing for a Friday afternoon.

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Toronto's Clever Litter-Shaming Ads Could Just Work ("people need to be reminded often")

Toronto's Clever Litter-Shaming Ads Could Just Work ("people need to be reminded often") | Recycling News Channel | OrganicStream.org | Scoop.it
UPDATE: The ads have been pulled, due to complaints from the brands depicted. Read our story here.

For a long time, Toronto has enjoyed a reputation as a safe, clean city — you know, that whole "New York run by the Swiss" idea. And...

For a long time, Toronto has enjoyed a reputation as a safe, clean city — you know, that whole "New York run by the Swiss" idea. And frankly, we prided ourselves on being better than those who simply drop their garbage on the street.

But lately, the streets are looking more and more like, well, New York in the '70s, andLivegreen Toronto has a great idea as to how to correct that.

This campaign, currently plastered on the sides of buses, in newspaper ads and elsewhere takes a decidedly Canadian approach to the matter. By which we mean, quietly shaming those who litter by telling them exactly what we think of them with the tagline, "Littering says a lot about you."

Yes, that's right — if you litter, you are, in fact, trash.


Via Bert Guevara
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Bert Guevara's curator insight, August 30, 2014 10:22 PM

Check out this clever anti-littering ad campaign.